It is fair to say that our Wedding Industry over the passed few years has been terribly affected, this is because of the COVID Pandemic. Now we are in 2022, with the pandemic being controlled as well as it can be, the industry has started to gain momentum again. This Pandemic has seen many venues and wedding professionals lose their businesses, as they just could not sustain the losses any further, and my heart goes out to them.
I feel the future is positive within the industry, the amount of marriages has climbed, and I think marketing and utilising social media to its maximum extend is essential. Wedding Professionals should always showcase their products and services in the best possible light, and make sure their reviews are visible for all to see. Competition will always be fierce, but it is up to the professional to make themselves more unique and different, although price is generally a factor, there are clients who are looking more for quality and uniqueness over price. Make sure your Portfolio and Credentials shine. Always think out of the box.
There are so many ways in which you can promote yourselves, these include wedding fairs and exhibitions, contacting venues with your work, advertise on Facebook, Instagram, Linked In, Hitched and more.
Lets all work together, and shine a positive light in order to ensure each and every client has the most memorable experience on their wedding day and prior.
This post was written by Jonathan Waterman of The Complete Toastmaster. Jonathan is an exhibitor in the WeddingShow247 Celebrants & Toastmasters Hall on the Toastmaster floor. You can visit the exhibition stand here.